About washable paper

Washable paper is a plant-based, leather-look material designed to replace traditional leather and plastic-based vegan leather (PU). It delivers the same aesthetic appeal while being lightweight, durable, and completely plastic-free.

Originally derived from kraft paper developed in 19th-century Germany, this material has evolved through modern innovation. Today, washable paper combines natural cellulose fibres with non-toxic bonding agents to create a flexible, water-resistant textile that can be washed and reused repeatedly.

The result is a strong, versatile material suitable for fashion and lifestyle products — without the environmental cost of leather or synthetic alternatives.

Often referred to as cellulose fabric, kraft tex, or paper leather, washable paper stands apart for one key reason: it offers the look of leather without the plastic.

Key benefits for retail:

• Durable: Resists tearing and maintains structure with use
• Versatile: Suitable for bags, accessories, and lifestyle products
• Plastic-free: No polyurethane (PU) or synthetic coatings
• Biodegradable: Made from natural fibres
• Distinctive: A unique, minimalist aesthetic customers notice

Washable paper is FSC-certified and Oeko-Tex compliant, ensuring responsible sourcing and production free from harmful substances.

For retailers, this is more than a material — it’s a market shift.

Consumers are actively moving away from plastic-based products. Washable paper provides a compelling alternative that aligns with this demand while offering something genuinely different on the shelf.

Retailers who introduce washable paper products position themselves at the forefront of sustainability — and gain access to a category that remains largely untapped.