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James&Co

SKU:MERRY-OFW

MERRY Washable Paper Toiletry Bag – Plastic-Free Cosmetic Case (Off-White)

MERRY is a washable paper toiletry bag designed as a plastic-free alternative to leather and PU cosmetic bags. Lightweight, durable, and FSC-certified, it features a premium cotton lining and a clean, modern design for everyday retail appeal.

As demand for sustainable, plastic-free products accelerates, washable paper is emerging as a new retail category.

Explore market growth in sustainable materials 

Features

ELSA washable paper foldover toiletry bag features:

  • Made from FSC-certified washable paper (plant-based, plastic-free)
  • Flexible foldover design for compact storage
  • Premium cotton lining for added structure
  • Lightweight, durable, and water-resistant
  • Leather-look aesthetic without PU or synthetic materials

Material

About washable paper:

Washable paper is a plant-based material made from cellulose fibres, designed as a plastic-free alternative to leather and PU.

  • FSC-certified and responsibly sourced
  • Oeko-Tex compliant (no harmful substances)
  • Durable, lightweight, and reusable

Learn more about washable paper

Dimensions

Product specifications:

  • Dimensions (open): 20cmL
  • Folded size: 14cmL
  • Width: 17cm
  • Depth: 7cm

Compact design suited to travel and everyday use

Retail Opportunity

Why retailers stock ELSA:

  • Aligns with growing demand for plastic-free alternatives
  • Introduces a distinctive foldover format not widely available
  • Strong sustainability story for in-store merchandising
  • Lightweight product with strong margin potential
  • Suitable for pharmacies, gift stores, and lifestyle retailers

Read more about washable paper product retail opportunity

Wholesale

For wholesale pricing and ordering information go to James&Co.

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